I recently got the chance to add a few lines to my LinkedIn after winning big at the 2019 Chip Shop Awards.

The Chip Shop Awards is a no-holds-barred creativity contest. Entries don’t have to run, or even be plausible. Just get the idea, make the thing and enter.

The team at Maple Street Creative did just that and managed to pick up the Chip (ie: gold) in the Best Use of Bad Taste Category, for Backed The Wrong Side?: a speculative ad for Paddy Power making bold use of the Shemima Begum controversy. Have a listen below.

It was a great team effort, and a big achievement flying the audio flag in a competition dominated by graphic design. There were some full hearts and fuzzy heads in the studio the next day.